Особливості оцінки ділових якостей працівників підприємства на засадах маркетингу персоналу
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Файли
Дата
2019
Автори
Тельнов, А.С.
Решміділова, С.Л.
Тelnov, A.
Reshmidilova, S.
Назва журналу
Номер ISSN
Назва тому
Видавець
Хмельницький національний університет
Анотація
У статті обґрунтовано необхідність застосування маркетингового підходу до управління персоналом в сучасних
умовах. Запропонована дискретна оцінка ділових якостей працівників підприємства. За результатами оцінки запропоновано
напрями вдосконалення ділових якостей персоналу підприємства. Виявлено проблеми в управлінні персоналом на
підприємстві та запропоновано напрями реалізації маркетингу персоналу.
Modern enterprises use personnel marketing tools to solve the need planning, selection and evaluation of personnel, which has become one of the most important factors in the development of enterprises in a competitive market. The current state of the labor market necessitates the use of a marketing approach to personnel management, on the basis of which there is a real opportunity to achieve quality of work and production efficiency without the involvement of additional resources. This requires deepening the conceptual framework of personnel marketing and improving the marketing methods of staff assessment. The purpose of the article is a ground of the methodical going near the estimation of professional qualities of workers enterprises as straight to marketing of personnel. In the article the necessity of application of the marketing going is reasonable near a personnel management in modern terms. Reasonably, that perfecting marketing of personnel, it is necessary to realize such his directions, as acquisition of competence of personnel, his stimulation and development. Methodical bases of estimation of professional qualities of workers of enterprise offer on the basis of discrete estimation. Directions of perfection of professional qualities of personnel of enterprise offer on the basis of the conducted estimation. The results of estimation of personnel are used as criteria: rise in wages, advancement in position, determining size of bonus, translation on other position, realization of studies and internship. Collection and treatment of the got answers, analysis of activity of department of personnel management, allowed to define aims and tasks of personnel management. Defects are educed in a personnel management at enterprise and directions of realization of marketing of personnel offer.
Modern enterprises use personnel marketing tools to solve the need planning, selection and evaluation of personnel, which has become one of the most important factors in the development of enterprises in a competitive market. The current state of the labor market necessitates the use of a marketing approach to personnel management, on the basis of which there is a real opportunity to achieve quality of work and production efficiency without the involvement of additional resources. This requires deepening the conceptual framework of personnel marketing and improving the marketing methods of staff assessment. The purpose of the article is a ground of the methodical going near the estimation of professional qualities of workers enterprises as straight to marketing of personnel. In the article the necessity of application of the marketing going is reasonable near a personnel management in modern terms. Reasonably, that perfecting marketing of personnel, it is necessary to realize such his directions, as acquisition of competence of personnel, his stimulation and development. Methodical bases of estimation of professional qualities of workers of enterprise offer on the basis of discrete estimation. Directions of perfection of professional qualities of personnel of enterprise offer on the basis of the conducted estimation. The results of estimation of personnel are used as criteria: rise in wages, advancement in position, determining size of bonus, translation on other position, realization of studies and internship. Collection and treatment of the got answers, analysis of activity of department of personnel management, allowed to define aims and tasks of personnel management. Defects are educed in a personnel management at enterprise and directions of realization of marketing of personnel offer.
Опис
Ключові слова
персонал, маркетинг персоналу, дискретна оцінка, ділові якості, методи оцінки персоналу, управління персоналом, personnel, marketing of personnel, discrete estimation, professional qualities, methods of estimation of personnel, personnel management
Бібліографічний опис
Тельнов, А.С. Особливості оцінки ділових якостей працівників підприємства на засадах маркетингу персоналу [Текст] / А. С. Тельнов, Л. С. Решміділова // Вісник Хмельницького національного університету. Економічні науки. – 2019. – №5. – С. 243-248.