Formation of a Marketing Strategy for Sustainable Development of an Enterprise in the Express Delivery Market (based on the materials of «Nova Poshta» LLC)

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dc.contributor.authorZhu Longping
dc.date.accessioned2025-06-27T12:02:17Z
dc.date.available2025-06-27T12:02:17Z
dc.date.issued2025
dc.description.abstractIn the first section, reviewed the theoretical foundations of sustainable development and marketing strategies, examining contemporary approaches and principles that underpin sustainable business practices. It highlights the significance of integrating economic, environmental, and social considerations into the strategic planning of enterprises to ensure long-term viability and resilience. The second section examines the current state and key trends in the development of Ukraine's express delivery market under wartime conditions. It analyzes «Nova Poshta» LLC's operations within this market, evaluates its financial and economic performance, and characterizes the company's sustainable development management policy. The third section focuses on formulating a sustainable marketing strategy tailored for «Nova Poshta» LLC. It proposes actionable measures to enhance the economic, environmental, and corporate social responsibility components of the company's marketing approach. Recommendations include the adoption of green technologies, optimization of logistics to reduce carbon footprint, and initiatives to bolster community engagement and employee well-being. The results obtained in the form of proposals were implemented in the activities of «Nova Poshta» LLC.
dc.identifier.citationZhu Longping. Formation of a Marketing Strategy for Sustainable Development of an Enterprise in the Express Delivery Market (based on the materials of «Nova Poshta» LLC) : master's qualification work (diploma thesis) : 075 Marketing / Tang Huiping ; Khmelnytskyi National University. – Khmelnytskyi, 2025. – 103 p.
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/18878
dc.language.isoen
dc.publisherKhmelnytskyi National University
dc.subject075 Маркетинг
dc.subjectsustainable marketing strategy
dc.subject«Nova Poshta» LLC
dc.subjectexpress delivery market
dc.subjecteconomic sustainability
dc.subjectenvironmental sustainability
dc.subjectcorporate social responsibility
dc.subjectlogistics innovation
dc.subjectUkraine
dc.titleFormation of a Marketing Strategy for Sustainable Development of an Enterprise in the Express Delivery Market (based on the materials of «Nova Poshta» LLC)
dc.typeМагістерські роботи
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