Организационно-экономический механизм управления процессом принятия маркетинговых решений
Дата
2013
Автори
Григорук, Павло Михайлович
Hryhoruk, P.
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Номер ISSN
Назва тому
Видавець
Анотація
В статье описано построение организационно-экономического механизма управления процессом принятия маркетинговых решений. Рассмотрены подходы к определению категории механизма управления. Представлен анализ различных точек зрения на ее сущностное наполнение. Установлены основные черты, характеризующие ее. Предложено определение организационно-экономического механизма управления процессом принятием маркетинговых решений. Представлена структура механизма как совокупности проблемно-целевой, обеспечивающей и функциональной подсистем. Указана связь предложенного механизма с системно-кибернетическим базисом принятия решений.
The article describes the construction of organizational and economic management mechanism for the process of acceptance of marketing decisions. The approaches to the definition of the management mechanism category are considered. The article presented an analysis of the various points of view on its essential content. A definition of the organizational and economic mechanism for acceptance of marketing decision is proposed as a set of management objectives, principles, organizational, economic instruments, informational, organizational and resource support to ensure interaction and coordination of development, adoption and acceptance of effective decision for satisfaction of customer demand. The structure of the mechanism is presented as a set of problem-target as a provider and functional subsystems. Describes the role and purpose of each component. The connection between mechanism and the system-cybernetic basis of decisions acceptance is indicated.
The article describes the construction of organizational and economic management mechanism for the process of acceptance of marketing decisions. The approaches to the definition of the management mechanism category are considered. The article presented an analysis of the various points of view on its essential content. A definition of the organizational and economic mechanism for acceptance of marketing decision is proposed as a set of management objectives, principles, organizational, economic instruments, informational, organizational and resource support to ensure interaction and coordination of development, adoption and acceptance of effective decision for satisfaction of customer demand. The structure of the mechanism is presented as a set of problem-target as a provider and functional subsystems. Describes the role and purpose of each component. The connection between mechanism and the system-cybernetic basis of decisions acceptance is indicated.
Опис
Ключові слова
маркетинговые решения, организационно-экономический механизм управления, принятие решений, системно-кибернетический базис, marketing decisions, organizational and economic management mechanism, decisions acceptance, system-cybernetic basis
Бібліографічний опис
Григорук П. М. Организационно-экономический механизм управления процессом принятия маркетинговых решений / П. М. Григорук // Scientific letters of international Academic Society of Michal Baludansky. – 2013. – Vol. 1, No 2. – P. 42–46.