Marketing tools of enterprise management in conditions of digitalization of the economy

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dc.contributor.authorTelnov, A.S.
dc.contributor.authorZhumela, A.O.
dc.date.accessioned2023-11-30T10:11:07Z
dc.date.available2023-11-30T10:11:07Z
dc.date.issued2023
dc.description.abstractThe article substantiates the role of digitalization in economic spheres and obtaining competitive advantages from their application. The change in approaches to the marketing activities of enterprises in connection with the digitalization of processes is substantiated. The definition of digital marketing and its differences from Internet marketing are given. The main trends of digital marketing, which have practical implementation by domestic enterprises, are characterized. The advantages of the enterprise from the use of digital marketing technologies are given.
dc.identifier.citationTelnov A.S., Zhumela A.O. Marketing tools of enterprise management in conditions of digitalization of the economy // Scientific Collection «InterConf», (180): with the Proceedings of the 6th International Scientific and Practical Conference «Scientific Paradigm in the Context of Technologies and Society Development» (November 26-28, 2023; Geneva, Switzerland) / comp. by LLC SPC «InterConf». – Geneva : Protonique, 2023. – Р. 37-44. – URL: https:/archive.interconf.center/index.php/conference-proceeding
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/14712
dc.language.isoen
dc.subjectdigitalization
dc.subjectdigital technologies
dc.subjectdigital marketing
dc.titleMarketing tools of enterprise management in conditions of digitalization of the economy
dc.typeСтаття
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