Steps of Development of International Corporative Strategy and Analysis of Aspects of Planning and Control Process in an International Setting
Дата
2014
Автори
Dumanska, Kateryna
Zholobova, Tamara
Назва журналу
Номер ISSN
Назва тому
Видавець
Publishing house Education and Science
Анотація
The article deals with planning problems, corporative strategy steps and business aspects in international environment. Environmental analysis focuses on discovery and evaluation of economic and business opportunities, threats, problems, strength and weaknesses connected with it. The authors disclose examples of different types of critical environmental steps and factors of market entry strategy, suggested analysis also identifies the nature of potential threats, risks and problems associated with different forms of market entry.
Опис
Ключові слова
planning, control, international corporative strategy environmental analysis focuses, business strategy
Бібліографічний опис
Dumanska K. S. Steps of Development of International Corporative Strategy and Analysis of Aspects of Planning and Control Process in an International Setting / K. S. Dumanska, T. D. Zholobova // Středoevropský věstník pro vědu a výzkum. - Praha: Publishing house Education and Science, 2014. - № 3 (5). - P. 34-40.