HR marketing as a tool for ensuring competitive advantages of industrial enterprises
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Дата
2025
Назва журналу
Номер ISSN
Назва тому
Видавець
Анотація
The necessity of using HR marketing tools in obtaining competitive advantages by industrial
enterprises is substantiated. The types and directions of HR marketing are argued in accordance with
modern trends in the development of the labor market, informatization of society and globalization.
The application of digital marketing technologies in the implementation of HR marketing policy at
industrial enterprises is substantiated.
Опис
Ключові слова
HR marketing, industrial enterprise, personnel, competitive advantages
Бібліографічний опис
Reshmidilova S., Aleynyk A. HR marketing as a tool for ensuring competitive advantages of industrial enterprises // Science in the Context of Modern Challenges and Prospects: Proceedings of the International Scientific Conference, May 21, 2025. Utrecht, Netherlands: Bookmundo. Р. 75-77. URL: https://researcheurope.org/publications/