HR marketing as a tool for ensuring competitive advantages of industrial enterprises

Скорочена інформація про документ
dc.contributor.authorReshmidilova, Svіtlana
dc.contributor.authorAleynyk, Pavlo
dc.date.accessioned2025-06-06T11:47:05Z
dc.date.available2025-06-06T11:47:05Z
dc.date.issued2025
dc.description.abstractThe necessity of using HR marketing tools in obtaining competitive advantages by industrial enterprises is substantiated. The types and directions of HR marketing are argued in accordance with modern trends in the development of the labor market, informatization of society and globalization. The application of digital marketing technologies in the implementation of HR marketing policy at industrial enterprises is substantiated.
dc.identifier.citationReshmidilova S., Aleynyk A. HR marketing as a tool for ensuring competitive advantages of industrial enterprises // Science in the Context of Modern Challenges and Prospects: Proceedings of the International Scientific Conference, May 21, 2025. Utrecht, Netherlands: Bookmundo. Р. 75-77. URL: https://researcheurope.org/publications/
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/18486
dc.language.isoen
dc.subjectHR marketing
dc.subjectindustrial enterprise
dc.subjectpersonnel
dc.subjectcompetitive advantages
dc.subject.udc331.1
dc.titleHR marketing as a tool for ensuring competitive advantages of industrial enterprises
dc.typeТези доповідей
Файли
Контейнер файлів
Зараз показуємо 1 - 1 з 1
Назва:
RE 21.05.25-75-78 (1).pdf
Розмір:
347.68 KB
Формат:
Adobe Portable Document Format
Завантажити
Ліцензійна угода
Зараз показуємо 1 - 1 з 1
Назва:
license.txt
Розмір:
4.26 KB
Формат:
Item-specific license agreed upon to submission
Опис:
Завантажити
Зібрання
Кафедра маркетингу