Trends in marketing management of enterprise competitiveness in the digital economy
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Дата
2025
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Анотація
The necessity of using marketing management of the enterprise's competitiveness in the digital
economy is substantiated. Factors that influence the enterprise's competitiveness are established. Modern
trends in increasing the enterprise's competitiveness are highlighted. The necessity of using marketing
strategies for managing the enterprise's competitiveness in the digital economy is substantiated
Опис
Ключові слова
marketing management, enterprise, competitiveness, digital economy
Бібліографічний опис
Telnov A., Zozulya О. Trends in marketing management of enterprise competitiveness in the digital economy // Science in the Context of Modern Challenges and Prospects : Proceedings of the International Scientific Conference, May 21, 2025. Utrecht, Netherlands : Bookmundo. Р. 78-80. URL: https://researcheurope.org/publications/