Trends in marketing management of enterprise competitiveness in the digital economy

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dc.contributor.authorTelnov, Anatoly
dc.contributor.authorZozulya, Oleksandr
dc.date.accessioned2025-06-06T11:48:55Z
dc.date.available2025-06-06T11:48:55Z
dc.date.issued2025
dc.description.abstractThe necessity of using marketing management of the enterprise's competitiveness in the digital economy is substantiated. Factors that influence the enterprise's competitiveness are established. Modern trends in increasing the enterprise's competitiveness are highlighted. The necessity of using marketing strategies for managing the enterprise's competitiveness in the digital economy is substantiated
dc.identifier.citationTelnov A., Zozulya О. Trends in marketing management of enterprise competitiveness in the digital economy // Science in the Context of Modern Challenges and Prospects : Proceedings of the International Scientific Conference, May 21, 2025. Utrecht, Netherlands : Bookmundo. Р. 78-80. URL: https://researcheurope.org/publications/
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/18488
dc.language.isoen
dc.subjectmarketing management
dc.subjectenterprise
dc.subjectcompetitiveness
dc.subjectdigital economy
dc.subject.udc331.1
dc.titleTrends in marketing management of enterprise competitiveness in the digital economy
dc.typeТези доповідей
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