Marketing management as a business management concept
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Дата
2022
Автори
Telnov, A.S.
Reshmidilova, S.L.
Назва журналу
Номер ISSN
Назва тому
Видавець
Cognum Publishing House
Анотація
The article substantiates the need for integration of marketing and
management at the enterprise; the role and importance of marketing management in
modern conditions of market development are established; the main directions and
goals of marketing management are determined; the content of the concept of
"marketing management" and the means of its implementation are specified.
Опис
Ключові слова
marketing, marketing management, competitors, consumers, market, competitors
Бібліографічний опис
Telnov A. S. Marketing management as a business management concept / A. S. Telnov, S. L. Reshmidilova // International scientific innovations in human life : Proceedings of XIV International Scientific and Practical Conference Manchester, United Kingdom, 4-6 August 2022. – Manchester, United Kingdom,2022. – Р. 349–352.