Marketing management as a business management concept

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dc.contributor.authorTelnov, A.S.
dc.contributor.authorReshmidilova, S.L.
dc.date.accessioned2022-10-18T10:39:30Z
dc.date.available2022-10-18T10:39:30Z
dc.date.issued2022
dc.description.abstractThe article substantiates the need for integration of marketing and management at the enterprise; the role and importance of marketing management in modern conditions of market development are established; the main directions and goals of marketing management are determined; the content of the concept of "marketing management" and the means of its implementation are specified.uk_UA
dc.identifier.citationTelnov A. S. Marketing management as a business management concept / A. S. Telnov, S. L. Reshmidilova // International scientific innovations in human life : Proceedings of XIV International Scientific and Practical Conference Manchester, United Kingdom, 4-6 August 2022. – Manchester, United Kingdom,2022. – Р. 349–352.uk_UA
dc.identifier.urihttps://elar.khmnu.edu.ua/handle/123456789/12517
dc.language.isoenuk_UA
dc.publisherCognum Publishing Houseuk_UA
dc.subjectmarketinguk_UA
dc.subjectmarketing managementuk_UA
dc.subjectcompetitorsuk_UA
dc.subjectconsumersuk_UA
dc.subjectmarketuk_UA
dc.subjectcompetitorsuk_UA
dc.subject.udc658.8:338.24uk_UA
dc.titleMarketing management as a business management conceptuk_UA
dc.typeСтаттяuk_UA
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