Marketing of tourism services in the museum sphere: features of applying the 7P marketing mix (a case study of the Khanenko museum)
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2025
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Ключові слова
museum, service marketing, museum marketing, marketing mix
Бібліографічний опис
Dzhuhlii O., Reshmidilova S. Marketing of tourism services in the museum sphere: features of applying the 7P marketing mix (a case study of the Khanenko museum). Scientific Progress: Theories, Applications and Global Impact with Proceedings of the of the 2d International Scientific and Practical Conference, October 27-29, 2025, Braga, Portugal. Р. 145-148. URL: https://www.eoss-conf.com/en/archive/scientific-progress-theories-applications-and-global-impact-27-10-25/